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The Importance of Small Business Saturday

November 8th, 2019

The Small Business Saturday holiday highlights the role that small businesses take place in our economy and community.

Survey proves that small business owners benefit from the Small Business Saturday holiday shopping season.

According to the 2018 Small Business Saturday Consumer Insights Survey, produced by American Express and NFIB, 104 million shoppers spent a record high of $17.8 billion in 2018. The survey also concludes that more consumers visited local small and independent businesses on the day of the holiday, with 42 percent shopping with family and friends at independently owned businesses. And, 83 percent reported encouraging others to also dine small. Small business owners who are aware of Small Business Saturday, the day will be a part of their promotional calendar. Of those small business owners incorporating Small Business Saturday into their holiday plans, 70% say Small Business Saturday will be helpful in attracting new customers.


The Small Business Saturday holiday bring communities together while helping keep money local, providing new employment opportunities, and giving customers a unique experience.

So, if you’re a small business owner, now is the time to start prepping your business for this holiday that was made just for you! Learn how in our next mini blogs.