SignaPay blog

The latest industry news, interviews, technologies, and resources.

September 13th, 2023
Ways to Grow Margins for Any Small Business

In the competitive landscape of today’s business world, small and medium-sized businesses (SMBs) face the constant challenge of maximizing profit margins to ensure sustainability and growth. To thrive in this environment, SMBs must adopt strategies that enhance revenue and optimize operational efficiency and cost management. We will delve into six key strategies SMBs can employ …

August 7th, 2023
SMBs and Social Media Marketing

Marketing your small business can feel like a daunting task. However, one of the small businesses’ easiest marketing methods is Social Media Marketing. Social media allows you to connect directly with your customers. It’s a free method of creating awareness and engagement online; the only commitment you need to make is time! Here are six …

July 28th, 2023
Lead Generation Fraud: What is it and how to not fall victim.

Lead generation fraud refers to deceptive practices that generate false or low-quality leads in marketing campaigns. In digital marketing and advertising, lead generation attracts potential customers. It collects their contact information, such as email addresses or phone numbers, intending to convert them into paying customers. Lead generation fraud undermines this process by fabricating or inflating …

July 24th, 2023
Bogus Leads and You: Using KYC to Prevent Disaster

It’s the end of the sales month. You’re shy of 1 sale of your quota to hit your next bonus tier. The clock is ticking, and you’ve exhausted every lead in your [digital] Rolodex. Then it happens, like the sun beaming through the clouds after a storm. A hot lead ready to sign up for …

Dual Pricing: A Win-Win For Any Small Business

Empowering Businesses and Delighting Customers with PayLo Dual Pricing Thousands of merchants have sought out alternative processing solutions, and the game-changer has been the introduction of dual pricing—a method that allows businesses to offer different prices for card and cash payments. This approach has evolved, transitioning from cash discounts to service fees or charges and …

Summer Reading for SMBs

Just because we’re not in high school anymore doesn’t mean we should stop our Summer Reading! For SMBs (Small to medium-sized Businesses), resources that would boost you to the next level can feel scarce. But that’s far from the truth! Here are three book recommendations you should read this summer to take your business to …

June 28th, 2023
Boosting Summer Sales: Strategies for Small Businesses

For small businesses, the summer season presents a valuable opportunity to boost sales and attract new customers. You can make the most of this vibrant time of the year by implementing effective strategies tailored to your business’s needs. From creating enticing promotions to optimizing your online presence, here are five proven approaches to boosting summer …

June 18th, 2023
Celebrating Father’s Day: Honoring the Overlooked Heroes in Our Lives

As we celebrate Father’s Day, we must step back and recognize our appreciation of the incredible father figures and their valuable roles in our lives! Fathers are mentors, providers, and loving figures who serve as role models and help guide us through challenges and encourage us to be the best version of ourselves. It is …

June 14th, 2023
The Impact of AI on Credit Card Processing

What is AI? AI stands for artificial intelligence. In AI, computers perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and language translation. With the use of algorithms, AI technologies analyze large amounts of data and identify patterns and insights over time. In simple terms, this technology is essentially attempting …

March 22nd, 2023
How Businesses Can Attract & Retain Gen Z Workers 

Is your business wondering how to attract, engage, and retain Gen Z talent? Here are 4 steps to discover how to receive and maintain the top Gen Z talent there is to offer:   Generation Z consists of the population born between 1997 and 2012. This generation currently comprises 30% of the world’s population and is …

How to Avoid the Post-Christmas Sales Slump

The Christmas season must end sometime, but that doesn’t mean your sales boom has to! Retail merchants know the pain of the post-Christmas sales slump, but using some of these tips below might help continue your momentum of sales well past new year’s.

October 23rd, 2022
Turning Spooky Season into Sales 

   Wondering how to incorporate this Halloween season into your business? Halloween is the gateway holiday to the rest of the winter season, so this is a great time to start promoting upcoming winter events and sales to prepare for the busy season.  Here are 7 creative ways your business can participate in Halloween and …

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