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Social Media Tips for Small Business Saturday

November 25th, 2019

Small Business Saturday is this Saturday! Below are a few social media tips.

Get your followers excited this week to #ShopSmall at your business on #SmallBizSat this Nov. 30. American Express provides free marketing materials for your social media channels at

Use video to get your followers attention.

Update your business profile picture on your social media accounts to show your #SmallBizSat support.

You’ve updated your profile picture, now, don’t forget to update your cover photo! It’s the perfect way to display your business and community.

Create a Small Business Saturday photo album on your Facebook Page with  photos of your products, perhaps gift ideas that holiday shoppers may be interested in.

Offer a Small Business Saturday Promotion, and post about it on your social channels. A promotion can encourage holiday shoppers to stop by your business.

Social Posts: Make your business stand out in your followers’ social feeds. Use images to let people know you’re open on Nov. 30 and use the official Small Business Saturday hashtag #ShopSmall, as well as make your own hashtag of your store name.

Create social ads – Social media ads will help you reach more people. Specifically, Facebook ads will help increase your reach.

Encourage location check-ins – encourage new and returning customers to check-in when they’re at your store in order to get an extra view of what your foot traffic looks like. Also, encourage your shoppers to post pictures with their check-in. This will get pictures of your products and of people enjoying them, out on your social pages.

Offer Saturday shoppers an extra discount if they’ll tag your business on social media with #ShopSmall. This will increase your social media impressions and boost SEO for your website as well.